About Us

Abby's journey started back in 1999 on the opening of her first store. She personally designed the interior of each Abyss boutique with a youthful vibe to reflect the unique personality of the brand. Each boutique offered the Abyss labels as well as a few of Abby's favourite Australian and International labels.

The Abyss name became synonymous with all things stylish and unique and became an instant favourite with fashion forward girls.

From a very young age, Abby was always immersed in fashion. As she travelled around the world, Abby constantly searched for the perfect party dresses for her stores.

Finally, in the Summer of 2009, she used her fashion forward thinking and influences, to design and launch the Abyss by Abby range, a Sexy & Sassy Label for the cheeky girl who admittedly wants to be the centre of attention.

The Abyss Collection highlights the beauty of the female silhouette through flattering fits whilst portraying empowerment and an edgy take on fashion. Abby knows that the modern woman loves sophistication and sexy in the same look.

"Pretty pieces with audacious attitude"